Consider segmenting employee newsletters by department if your content relates directly to their job tasks. Here are some of the best internal newsletter ideas:įor internal newsletters focused entirely on employees, consider content that not only helps them do their jobs but encourages camaraderie and team spirit. However, this audience can’t just opt-out, and there may be content your corporate policy requires or strongly encourages including. Links to YouTube videos, tutorials or webinarsĬreating newsletters for internal audiences requires just as much thought about which types of content people actually want to see.Here are some options for your monthly newsletter ideas:
Monthly newsletter ideasĮffective monthly newsletters will generally include a few types of content, and you should plan to test multiple options to see which are most effective.
Whether your email campaign includes a monthly, weekly or irregular newsletter release schedule, there are tons of options for the content you could mine to create an effective email newsletter.
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START CREATING FOR FREE Click to jump ahead: After you’ve feasted your eyes on these newsletter examples, head over to our email newsletter templates to get started today. Venngage’s Newsletter Design makes it easy to bring your newsletter ideas to life. How popular are brand newsletters? The majority of B2B marketers use them, and they have the highest rate of lead nurturing success among content types, according to a Content Marketing Institute survey. Let’s look at some newsletter examples to help supercharge your email campaign strategy. Organizations, business and brands of all stripes are increasingly embracing the use of newsletters in their marketing. Be it articles, blog posts, social media content, or more, the only rule is that this content has to be relevant to your audience – so be sure to thoroughly research their goals, needs, and pain points ( before you start writing!).Newsletters aren’t just for updating distant relatives about your summer vacation. Curated: these newsletters pull together content from other sources across the internet.That could be through tutorials, how-to guides, links to listicles on your blog, or – more widely – news about your industry or sector. Educational: while a promotional newsletter’s purpose is to sell, an educational newsletter should inform.Promotional: these newsletters promote your business’ products and services – with information about new products, exclusive deals and discounts, and any sales you’ve got on the horizon.There’s a range of different directions your newsletter can take, including: Gathering valuable feedback: including surveys in your email newsletter can offer your business vital insights into the needs and preferences of your customers: informing product and brand development, and helping you further personalize your marketing.Īlready know that you should be publishing a monthly email newsletter – but struggling to decide what shape or form it might take?ĭon’t fret.Boosting sales: through compelling CTAs – and by offering exclusive discounts and deals with your email newsletter – you can promote new products and services, and smash your sales and revenue targets.Driving traffic to your website: by linking to your website from your email newsletter – be that through blog posts, special promotions, or product launches – you can increase the amount of people visiting and interacting with your site.Engaging your customers: newsletters place your brand top of mind with your customers – keeping them engaged and involved with your brand, and increasing their positive perceptions of (and loyalty towards) your business.Some of the benefits of monthly newsletters include: Creating and sending monthly newsletters takes time and effort – but the rewards you’ll reap far outweigh any costs or drawbacks.
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